Unlocking the Real Value of Digital Marketing in Bahrain’s Evolving Economy
Understanding the Local Digital Disconnect Despite high internet penetration and increasing smartphone usage, many businesses in Bahrain are still struggling to achieve meaningful outcomes from their digital efforts. From small enterprises to mid-sized companies, there is a clear gap between being online and being truly visible and influential in the digital space. This disconnect is especially evident in the areas of brand positioning, customer engagement, and return on ad spend. Many local businesses invest in one-off campaigns or rely solely on basic social media presence, without aligning their digital activities with a long-term strategy. The Missing Strategy Behind Bahrain’s Online Struggles While Bahraini companies are aware of the importance of being active online, many are still unsure how to compete in an increasingly crowded marketplace. They might have a visually appealing website but lack search engine optimization. Or they maintain social media profiles without ...